Digital Infrastructure for Surgeons

Digital infrastructure that scales, converts, and violates HIPAA

Built by a 23-year healthcare IT operator who's watched too many specialty practices burn their ad budgets on sluggish WordPress sites, while exposing high-value patient data through illegal tracking. I am not just another web agency. I provide the architectural blueprints to make your digital presence fast, profitable, and strictly compliant. I can consult with your existing team, or I can build the solution from the ground up.

System Health · Verified Metrics
98
Performance
100
Accessibility
100
Best Practices
100
SEO

Speed that lowers ad costs

Google rewards fast pages with lower CPC and higher Quality Scores. WordPress sites typically score 40–60. Mine ship at 95+. That's a 20–40% drop in your paid ad spend over the same conversion volume.

HIPAA-aware from line one

Most agencies install Google Tag Manager and call it done. That's a Notice of Privacy Practices violation if your forms touch PHI. I architect tracking so marketing data flows safely and PHI never leaves your control.

Built once, edited everywhere

50-page WordPress sites mean 50 places to update a phone number. My architecture ensures a single change propagates across every page in seconds. That's how the time you pay me amortizes over years.

The Unfair Advantage

Your analytics are probably a HIPAA violation. Here's how to tell

In December 2022, the HHS Office for Civil Rights issued specific guidance: third-party tracking technologies on healthcare websites that capture or transmit protected health information require Business Associate Agreements.

Google has publicly stated they will not sign a BAA for Google Analytics or Tag Manager. Meta will not sign one for the Facebook Pixel. If you are running Google or Meta ads for high-ticket procedures (spine, plastics, orthopedics), your pixel tracking is actively putting you at risk.

Hospitals and specialty practices have settled multi-million-dollar class-action lawsuits over exactly this issue since 2022. Independent clinics are next.
# To check your exposure: Open your appointment request page
> Right-click -> Inspect -> Network tab
> Submit a test form

# If you see POST/GET requests going to:
[VIOLATION] google-analytics.com/g/collect
[VIOLATION] googletagmanager.com/gtm.js
[VIOLATION] connect.facebook.net/signals
Request tracking diagnostic
The Honest Cost

WordPress isn't the safe choice anymore

In 2026, picking a legacy database CMS for a new surgical practice site means accepting compounding costs that don't show up in the initial quote.

Legacy Database Stack

The WordPress Tax

  • Hosting: $30–$200/mo for managed servers
  • Plugin licensing: $500–$2,000/yr for essential features
  • Security: Monthly patches that break the site
  • Performance: Lighthouse 40–60 out of the box
  • HIPAA exposure: Every plugin is a potential PHI leak
Modern Edge Infrastructure

Modern Edge Infrastructure

  • Hosting overhead: Deployed to global edge networks with near-zero ongoing costs
  • Plugin licensing: $0, nothing to renew
  • Security: Zero server-side attack surface
  • Performance: 90+ Lighthouse by default
  • HIPAA tracking: Controlled strictly at the source
Core Capabilities

I don't just build websites. I engineer measurable outcomes

01

Strategic Advisory

  • Audit ad-spend waste tied to slow legacy infrastructure
  • Identify Google Tag Manager / Analytics exposure
  • Plot condition × procedure topical AEO/SEO maps
  • Provide actionable blueprints for your existing dev team
02

Compliance Architecture

  • Design HIPAA/OCR-compliant tracking pipelines
  • Server-side conversion tracking relays
  • Privacy-respecting analytics implementation
  • Compliance auditor documentation
03

Custom Implementation

  • Custom-coded, high-performance marketing sites built on decoupled frameworks
  • 90+ Lighthouse scores guaranteed in writing
  • Dedicated, campaign-specific paid ad funnels
  • Schema markup built-in natively
04

Backend Integrations

  • HIPAA-compliant intake pipelines and forms
  • CRM integrations (HubSpot, Salesforce Health Cloud)
  • Lead-routing automation to internal staff
  • Secure data flow from edge to database
Background

Inside the industry since before digital marketing was a department

For over 23 years I've worked at the intersection of IT and surgical healthcare—ambulatory surgery centers, spine surgery practices, and the server infrastructure behind them.

I ran practice PPC campaigns with my own hands. I built the backend tools that fed the CRMs. I've watched the migration from print, to heavy databases, to the lean flat-file tools we use today.

Practices don't need heavier websites. They need smarter, faster, independent infrastructure that turns ad spend into consultations.

Operational Background
  • 23+ years healthcare IT Ambulatory and spine operations
  • HIPAA & Compliance Literate at the technical implementation layer
  • Custom backend systems Lead routing and CRM pipelines
  • Modern tech stack Purpose-built edge frameworks, headless architecture, and privacy-first analytics pipelines tailored to your specific compliance needs
Deployment

How an engagement actually works

From initial audit to production launch. No project managers, no ticket queues—just a clear sequence with deliverables you sign off on.

01

Discovery & Audit

  • 90-minute session: practice goals, pain points, ad spend
  • Full audit: performance, SEO, HIPAA tracking exposure
02

Strategy Blueprint

  • Information architecture and intent mapping
  • HIPAA-compliant tracking architecture diagram
03

Architecture & Build

  • Advising your team, or building the components myself
  • Schema markup, internal linking, performance optimization
04

Integration & Hand-off

  • Form integrations and server-side tracking implementation
  • Final infrastructure testing and zero-downtime deployment
Initialize

Let's diagnose the infrastructure running your practice

Schedule an initial 30-minute consultation to evaluate your current stack, highlight exposures, and discuss architectural solutions.

This form does not collect protected health information. Submissions are handled through a secure pipeline regardless.