Digital Infrastructure for Surgeons

Practice websites that rank, convert, and violate HIPAA.

Built by a 23-year healthcare IT operator who's run the PPC, written the backend tools, and watched too many practices get burned by sluggish WordPress sites and Google tracking that quietly leaks patient data.

Book a free audit See what's wrong with your site
System Health · Verified Metrics
98
Performance
100
Accessibility
100
Best Practices
100
SEO

Speed that lowers ad costs.

Google rewards fast pages with lower CPC and higher Quality Scores. WordPress sites typically score 40–60. Mine ship at 95+. That's a 20–40% drop in your paid ad spend over the same conversion volume.

HIPAA-aware from line one.

Most agencies install Google Tag Manager and call it done. That's a Notice of Privacy Practices violation if your forms touch PHI. I architect tracking so marketing data flows safely and PHI never leaves your control.

Built once, edited everywhere.

50-page WordPress sites mean 50 places to update a phone number. My sites are built so a single change propagates across every page in seconds. That's how the time you pay me amortizes over years.

The Unfair Advantage

Your analytics are probably a HIPAA violation. Here's how to tell.

In December 2022, the HHS Office for Civil Rights issued specific guidance: third-party tracking technologies on healthcare websites that capture or transmit protected health information require Business Associate Agreements.

Google has publicly stated they will not sign a BAA for Google Analytics or Tag Manager. Meta will not sign one for the Facebook Pixel. Yet thousands of medical practice websites use these tools daily—including on pages where patients request consultations.

Hospitals have settled multi-million-dollar class-action lawsuits over exactly this issue since 2022. Independent practices are next.
# To check your exposure: Open your appointment request page
> Right-click -> Inspect -> Network tab
> Submit a test form

# If you see POST/GET requests going to:
[VIOLATION] google-analytics.com/g/collect
[VIOLATION] googletagmanager.com/gtm.js
[VIOLATION] connect.facebook.net/signals
Free 30-min tracking audit
The Honest Cost

WordPress isn't the safe choice anymore.

In 2026, picking a legacy database CMS for a new surgical practice site means accepting compounding costs that don't show up in the initial quote.

Legacy Database Stack

The WordPress Tax

  • Hosting: $30–$200/mo for managed servers
  • Plugin licensing: $500–$2,000/yr for essential features
  • Security: Monthly patches that break the site
  • Performance: Lighthouse 40–60 out of the box
  • HIPAA exposure: Every plugin is a potential PHI leak
Modern Flat-File Stack

Astro + Cloudflare

  • Hosting cost: $0 on Cloudflare edge network
  • Plugin licensing: $0, nothing to renew
  • Security: Zero server-side attack surface
  • Performance: 90+ Lighthouse by default
  • HIPAA tracking: Controlled strictly at the source
Core Capabilities

I don't sell websites. I sell measurable outcomes.

01

High-performance marketing sites

  • Custom-built on Astro, hosted on Cloudflare
  • 90+ Lighthouse scores guaranteed in writing
  • Condition × procedure topical architecture
  • Schema markup built-in natively
02

HIPAA-clean tracking

  • Audit of existing GTM / GA exposure
  • Server-side conversion tracking relays
  • Privacy-respecting analytics implementation
  • Compliance auditor documentation
03

Paid ads landing pages

  • Dedicated, campaign-specific funnels
  • One offer, one CTA, no distractions
  • Quality Score optimization for lower CPC
04

Backend integrations

  • HIPAA-compliant intake pipelines
  • CRM integrations (HubSpot, Salesforce)
  • Lead-routing automation to staff
Background

Inside the industry since before digital marketing was a department.

For over 23 years I've worked at the intersection of IT and surgical healthcare—ambulatory surgery centers, spine surgery practices, and the server infrastructure behind them.

I ran practice PPC campaigns with my own hands. I built the backend tools that fed the CRMs. I've watched the migration from print, to heavy databases, to the lean flat-file tools we use today.

Practices don't need heavier websites. They need smarter, faster, independent infrastructure that turns ad spend into consultations.

Operational Background
  • 23+ years healthcare IT Ambulatory and spine operations.
  • HIPAA & Compliance Literate at the technical implementation layer.
  • Custom backend systems Lead routing and CRM pipelines.
  • Modern tech stack Astro, Cloudflare, Matomo/Jitsu pipelines.
Deployment

How an engagement actually works.

Ten weeks from first call to production launch. No project managers, no ticket queues—just a clear sequence with deliverables you sign off on.

01

Discovery & Audit

Week 1
  • 90-minute session: practice goals, pain points, ad spend
  • Full audit: performance, SEO, HIPAA tracking exposure
02

Strategy & Sitemap

Week 2
  • Information architecture and intent mapping
  • HIPAA-compliant tracking architecture diagram
03

Development Build

Weeks 3–8
  • Component library and shared elements design
  • Schema markup, internal linking, performance optimization
04

Integration & Launch

Weeks 9–10
  • Form integrations and server-side tracking implementation
  • DNS migration with zero downtime
Initialize

Let's see if your infrastructure is leaving money on the table.

The first conversation is free, 30 minutes, and useful even if we don't end up working together.

This form does not collect protected health information. Submissions are handled through a secure pipeline regardless.